Maximizing Your Brand’s Growth & ROI

Strategic & Tactical Planning
Unique Positioning
Concept to Profitable Distribution

Client Solutions

Stallman Marketing helps companies maximize a brand’s potential and ROI. How? By digging in to understand your customer’s core motivations and the emotions behind their purchasing decision for your product or service. This enables us to build a customized communications strategy and a tactical plan to leverage these emotions resulting in profitable sales.

“Anyone can bring a new product to market, but very few reach success.”

Stallman Marketing will show you the path to ROI and future profitability.

STRATEGIC - COMPANY AND BRANDING POSITIONING

This is the heart of your future. Positioning your company and brand is the key to maximizing your advertising. If your position is not correct, you are wasting a portion of every advertising dollar. At Stallman Marketing we make sure that you have a fully integrated program to represent your products or services.

Services Available: Strategic Planning / Product Development / Collateral Materials / Printing / Customer Service Programs / Promotions & Sweepstakes / Sales Structures / Public Relations.

MARKETING TACTICS BASED ON MAXIMIZING ROI

Stallman Marketing is focused on identifying the activities that will yield the strongest ROI. There is no one set formula. Tactics are determined based on your objectives and current market conditions.

SALES - BROKER NETWORKS, DIRECT TO SUPERMARKETS & BIG-BOX RETAILERS FOOD SERVICE

Focus Groups / Attitude, Awareness & Usage / Exit Interviews / Telephone Surveys / On-line Programs / Scanner Data Analysis / Panel Data Analysis.

We help you understand what motivates your customer. Stallman Marketing will design customized proprietary research to identify the emotional and non-emotional factors that your customers use when making their buying decisions. We also review your past research and locate third party research to identify strategic opportunities.

RESEARCH - SECONDARY SCANNER DATA ANALYSIS & PROPRIETARY STUDIES

Focus Groups / Attitude, Awareness & Usage / Exit Interviews / Telephone Surveys / On-line Programs / Scanner Data Analysis / Panel Data Analysis.

NEW CUSTOMER ACQUISTION PROGRAMS

Growing companies need new customers. But how do you identify them? Stallman Marketing will design a custom program to attract your target customer, and then convert them into sales and profits. There are exciting new techniques that use traditional tactics that can make a big difference to your bottom line.

DIRECT RESPONSE ADVERTISING INCLUDING PAY PER CLICK

Direct response is one of the most effective, yet under utilized marketing techniques. It is 100% measurable and therefore accountable. The hottest area yielding the best ROI is 1:1 Database Driven Personalized Communications. Most programs are directly tied into carefully designed web site jump pages to increase conversion.

Key Direct Response Areas:

Personalized Direct Mail – database driven
Personalized Email
Advertisements
List Rental
Database Analysis & Mail Prep

SEARCH ENGINE OPTIMIZATION

Stallman Marketing specializes in low cost techniques to drive targeted traffic to your web site. Tactics can include building high quality links and customized jump pages. The basic SEO programs are also available. If potential customers use the Internet to search for your offering, specialized SEO programs will often provide you with the highest ROI out of any of your marketing expenditures.

WEBSITE DEVELOPMENT INCLUDING ECOMMERCE

A creative brief is developed to bring your vision to realization. This includes a strategic understanding of the marketing plan to create awareness to your target audience. Then the design process begins to make the agreed plan to visually come to life.

Industries We Serve

FOOD INDUSTRY

We are highly experienced in all aspects of food marketing. We can take your product from concept, through product development, to national distribution.

Food Marketing
Manufacturing
Retail – Supermarkets / Grocers
Foodservice
Distribution
Quick Serve
Beverages
Frozen
Natural
Functional
Produce
Confections
Sales Structures
Broker Networks

COMPUTER INDUSTRY

The computer industry has grown from innovation and leveraging the power of professional marketing programs. Stallman Marketing has helped companies grow in the areas of strategic planning, fund raising, new customer acquisition, SEO, database driven personalized marketing, loyalty programs and more.

Computer Industry
Hardware
Software
Trade Organizations